Last week, I went out to dinner with a former boss, Beth, from a job in San Francisco. The most amazing gift she ever gave me was teach me the fundamentals and best practices of interactive advertising. Still to this day, when I'm up against a challenge at work, I put on my invisible Beth hat and ask myself, WWBD (What would Beth Do?).
It was amazing to catch up with her and learn what she was up.
She mentioned that she began tutoring young kids and one she suspects may have dyslexia. Similar letter combinations like i and j, or v and w, or p, d, b, q, and a, e, o are based on a common circular shape may be unconsciously flipped in their heads . I recalled seeing a font called Dyslexie that helps readers distinguish similar letters from each other - like accentuating ascenders or descenders by making them taller or shorter, or weighting the bottoms of letters to highlight the differences. Kudos to Christian Boer, who is the mastermind behind this typeface.
