Thursday, November 8, 2012

Tremor Video and Ad Age Super Creative Video Ad Challenge

I normally don't share work related stuff, but I'm especially proud of this little tidbit. When I was at Scanscout, before it got acquired by Tremor, I worked really closely with the Product and Business Development team to create Super Video ad formats like the Super Pre-Roll. This ad format turns plain vanilla pre-rolls into a more interactive and engaging ad unit and makes it a lean-forward experience. The very first one I created was one for Unilever's Vaseline Sheer Infusion.

Other old articles about Super Pre-Roll:
ScanScout Introduces the Super Pre-roll Ad Unit
IAC Outstanding Online Video award for Scanscout Super Pre-Roll

Fast forward to a couple of years later and now this ad format makes up the majority of our ads at Tremor. What's even cooler is that we, at Tremor Video, have teamed up with Ad Age to create a competition for ad agencies to put together the best Super Creative Video Ad:
We know you're silently judging creativity every chance you get. Here's your chance to weigh in on some super star contenders who put their creativity to the Super Pre-Roll test in Ad Age and Tremor Video's ultimate challenge. See how they
transformed their pre-roll into a super experience that moves people to lean forward and interact.

How'd they do? Visit the Contestant Gallery to rate all the contenders for the People's Choice Award!

Check out the creative ads and vote! 

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